New Concept Development Restaurant Consulting

With Fraser Consulting Group, developing a new restaurant concept is a collaborative process that connects your vision with Fraser’s experience and industry expertise.

Fraser works to fully understand your thoughts and objectives, whether developing a scalable concept for growth or a single-unit operation. With a pulse on the latest food trends, growing markets and successful concepts in every service category and cuisine, we will research and recommend a list of “must-see” competitive and on-trend concepts in specific markets. Each restaurant on the tour is carefully selected to provide unique learnings—from pricing strategy and décor to service touch points—and to survey the existing restaurant landscape and any potential voids in the market.

Throughout the “Discovery Tour,” Fraser provides conceptual, operational and financial insights, sharing high-level strategies and big ideas that will enable your restaurant to have a unique competitive edge. In an effort to define your restaurant—its food, service and design strategies; check averages, dayparts and much more—you will then experience a brand positioning and strategic planning session to define as a group a viable restaurant brand that connects with guests and boasts a financial model that works.

Some of the deliverables typically produced by this process are:

• Concept Book
• Financial Model
• Business Plan
• Space Plan
• Investor Pitch Deck

These critical tools will help ensure your path to success.