Beverage Innovation and Implementation

Opening and managing bars requires a skill set to build revenue through improved guest counts that will in turn deliver improved profits to your bottom line. Fraser has the expertise and experience to deliver over-the-top performance that will ensure your bar staff receives the appropriate training to generate outstanding results.

Mixology, the “voice of the bar”, requires a level of execution that drives ideation and innovation in the right direction. Fraser beverage consultants can support in separating you from your competitors by thorough collaboration with your leadership teams and introducing best-in-class tactics that are fundamental for your beverage foundation. Beer, wine and spirt trends change frequently, yet many bars and restaurants are lax in taking advantage of new tactics and offerings that drive incremental beverage revenue.

With over 30 years of experience building beverage programs that deliver world class results, Fraser can deliver on those commitments. Our goal is to equip your teams with the appropriate tools and techniques and deliver outstanding margin levels while developing exceptional talent. Fraser is ready to provide that recipe for success with your beverage and bar strategy.

Fraser’s bar and beverage innovation services include:

• New Spirits Innovation and Implementation
• The Role of Mixology
• Craft Beer Trends
• LTOs (limited time offers) That Work
• Wine Trends and Selection
• Beverage Menu Design
• Bartender Training and Assessment
• Best-in-Class Sales and Profit Tactics
• Best-in-Class Happy Hour and Late Night tactics
• Back Bar Design and Set-Up
• Equipment Design and Placement