Focus on Branding and Brand Development

Successful brands are built on a unique point of differentiation that is strongest when reinforced by all elements of the guest experience. Whether the goal is to develop an entirely new restaurant brand, increase sales and profitability or maximize marketing opportunities, it is Fraser’s mission to translate the brand positioning across a concept’s food, beverage, facility and service strategies.

Fraser can work closely with a client’s agency and designer or can provide seasoned experts to create and manage the brand’s execution in the following ways:

• Brand Identity (Logos, Color Palette, Typography, Signage, Brand Style Guide)
• Identification of Core Values
• Brand Discovery (Setting the Vision, Articulating the Values, Defining the Culture)
• Brand Strategy (Positioning, Brand Story, Naming Systems)
• Brand Experience (Website, Collateral, Guest Experience)